10/12/2009 by David Slade.

How many times do you see large format LCD screens positioned high up or away from products being promoted? Clearly the aim is to broadcast to as wide an audience as possible. However, how effective are they are at influencing purchase decisions, when screens are difficult to see, have no relevance to products in the immediate locality or are simply perceived as TV advertising.
Close Proximity Signage is designed to be placed directly at the point of purchase using high impact screens that are easy to see, grab the audiences attention, increase awareness and influence purchase decisions.

Close Proximity Specialist digital screens placed near consumers in high footfall areas that are truly effective at raising awareness of advertised products located close by.

LED ticker
The LED ticker “stands out from the crowd” and is designed to attract the consumers attention. Messages can be seen from long distances, such as breaking news, special offers and waiting times.

LCD display
Inform. Promote. Advertise. Dynamic and visually engaging content that captivates audiences and influences decisions directly at the point of purchase.

“Purchase decisions are made within the first 3 to 5 seconds”

- Locate at the point of purchase
- Grab attention
- Engage consumers
- Influence buying decisions
- Increase sales

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10/12/2009 by David Slade.

Everyone likes their freedom. Remote patient monitoring helps patients keep more independence while still getting the care they need. Sensors and other connected devices can monitor vital signs and daily activity and transmit the information to caregivers, allowing patients more freedom to stay in their own homes. The systems can also provide benefits when used in care centers, letting patients move about instead of being tethered to bulky monitoring machines.

It seems that more companies enter this market every day, announcing systems for remote patient monitoring and claiming to revolutionize the market. One thing is certain: These systems are gaining in popularity and large companies are moving further into the market to provide them.

A recent announcement from GE, www.ge.com, Fairfield, Conn., shed some more light on the industry giant’s plans in the healthcare field. Through its GE Healthcare Unit, GE acquired Living Independently Group (LIG), www.quietcaresystems.com, New York, N.Y., a company focused on remote patient monitoring solutions.

LIG produces a system called QuiteCare, which uses sensors installed in a patient’s home to constantly monitor daily activity and transmit the details to a central location. If abnormalities in the patient’s daily routine are detected, automatic alerts can go out to caregivers.

GE says LIG’s offerings fit in well with GE’s vision for providing better healthcare at lower costs. In the past year, GE has made other investments in its Home Health business, such as an April alliance with Intel Corp., www.intel.com, Santa Clara, Calif., to invest $250 million in developing new technologies to assist with independent living for seniors and people with chronic health conditions.

As mammoth corporations like GE pour more resources into producing these types of monitoring technologies, it is likely the systems’ popularity will only increase. With people living longer and healthcare costs increasing, the need for systems that keep patients healthy with fewer restrictions on daily life shows no signs of letting up.

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